Join Kantar at 
Cannes Lions 2025

Kantar North America kick-off dinner
Kantar is kicking off Cannes with our annual “No Agenda” dinner, hosted by our North American team. Each year, we gather our incredible community to ease into the craziness of Cannes, the classic French way. Join us as we celebrate innovation, creativity, and forward-thinking. Of note, space is extremely limited.

Don’t leave sustainability-led growth on the table
In 2024 sustainability contributed $193B to the value of the world’s top 100 brands. While the political climate might be shifting, addressing sustainability remains proven growth driver. In this session, we'll reveal insights on how to build brands with sustainability at their core. Go beyond purpose campaigns to deliver both brand growth and positive change. Join us to discover brands that are successfully tapping into demand for more sustainable options.

Nordic kick-off: Mastering TV Ad effectiveness
Join Kantar, Marketing Finland, and Sveriges Annonsörer for an inspiring and relaxed networking session, where creativity meets science. At this exclusive meet-up, we’ll share fresh insights from a new collaboration between Kantar, MTV, and TV4. Together, we reveal the creative elements that truly drive TV ad performance across the Nordics. We’re also thrilled to welcome Myralda Derks, Chief Customer & Business Intelligence Officer at L'Oréal. She will share how L'Oréal balances creative effectiveness with the evolving role of new media channels.

The future of Creator Marketing: Enhancing creative impact with AI
Creators are revolutionising the marketing ecosystem, driving major results for brands, and flipping conventional advertising wisdom on its head. But marketers have been trying to crack the creator nut since the dawn of this new medium. Now, thanks to AI, marketers can better understand how to maximize creative impact with creators and optimize marketing outcomes. Join Kantar, Whalar, Coke, and a surprise guest as we unpack the future landscape of creator marketing and the pivotal role AI will play in shaping it.

The bold and the curious: Transform how you find new space
Creativity helps you break out of the tired, predictable cycles. Curiosity is the catalyst for innovation. Find out how brands identify untapped new space, take calculated risks, and build stronger meaningful different connections with consumers. Take a hard look at your brand, your market, and your audience, and ask, "How can we do this differently?". Join us to transform your approach to innovation and brand growth.

Connected ideas: New rules for creative brand building in the creator economy
This immersive 3 course lunch & learn session offers a new playbook for brand building success in the connected age where ideas need to work like Velcro, connecting with culture across a fragmented media landscape fuelled by creators and micro formats.

Featuring world-exclusive preview of new learnings from Kantar, Creator agency Whalar, TikTok - plus a CMO panel - discover:

• The 5 catalysts to making high-performing connected brand-building ideas
• How to use creators & social effectively to build brand predisposition, not just engagement
• The executional elements to flex – and keep consistent - across channels
• The channel synergies that enable a brand idea to flow & grow most powerfully

Creativity is business
What makes a campaign stand out? For the fourth year, Kantar is partnering with the AACC and Media Figaro on the “Creativity is Business” initiative. Brand managers and creative directors will share insights into the performance of 10 campaigns created by French agencies and nominated for Cannes Lions. We introduce “Creativity for Change”, evaluating French campaigns nominated for various awards, aiming to inspire changes in consumer behavior that are more respectful of the planet and society. PRESENTATION IN FRENCH.

UN Global Compact CMO program: Measure what matters
The UN Global Compact CMO program Cannes Lions Roadshow is created to equip marketing leaders with the frameworks, insights, and skills needed to accelerate sustainable transformation across the industry. The greatest barrier to making marketing a true driver for sustainability? Knowing what to measure. In this session, we’ll dive into understanding which KPIs truly influence behaviour and guide decisions across every level of an organisation. —translating sustainability goals into measurable action.

‘Made in Germany’ is no longer enough. How creativity fuels brand growth
Join us on stage alongside one of Germany’s greatest brands as we explore how creativity fuels long-term brand growth. We’ll uncover the role of creative excellence in building iconic, enduring brands - and why it’s a key driver of sustainable success in today’s evolving market.

Cracking creative effectiveness in the world’s most misunderstood market
Africa isn’t a country; it’s 54 nations, 1.4 billion people, and countless cultures, truths, and stories waiting to be told. And it’s changing faster than the rest of the world. Join Kantar at Cannes Lions for an unfiltered look at how brands can break through the noise in one of the world’s fastest-evolving advertising landscapes.

Bringing Media and Creative closer together with AI
With the availability of more channels than ever, marketers are faced with the challenge of creating content suitable for each media environment while maintaining a cohesive campaign. New technology, particularly AI, is helping to bridge the gap between media production and creative expression, changing how content is created, distributed, and consumed. From automated video editing and intelligent content recommendations to generative art and interactive media experiences, this panel will discuss the various ways AI is enhancing the relationship between creative and media.

The future of multi-channel campaign measurement is here
From real-time exposure to measurable impact, unlock the full potential of your multi-channel campaigns. In this session Coen Kempen, Global Head of Strategy at Kantar Netherlands, Liana Ganescu, Brand Manager for Desperados at Alken-Maes (part of Heineken group) and Michael Willems, Managing Director at dentsu Benelux will redefine the way Brands monitor and optimise their media campaigns.