Join Kantar at 
Cannes Lions 2025

Kantar North America kick-off dinner
Kantar is kicking off Cannes with our annual “No Agenda” dinner, hosted by our North American team. Each year, we gather our incredible community to ease into the craziness of Cannes, the classic French way. Join us as we celebrate innovation, creativity, and forward-thinking. Of note, space is extremely limited.

Why are brands leaving sustainability-led growth on the table?
In 2024 sustainability contributed $193B to the value of the world’s top 100 brands. And that is only set to grow. While the political climate might be shifting, addressing sustainability is a must for future growth. In this session, we'll reveal insights on how to build brands with sustainability at their core. Go beyond purpose campaigns to deliver both brand growth and positive change. Join us to discover brands that are successfully tapping into demand for more sustainable options.

Nordic kick-off: Mastering TV Ad effectiveness
A recent collaboration by Kantar, MTV, and TV4 in the Nordics reveals key insights into the creative elements that significantly influence TV ad performance. In this session, we explore the science behind high-impact TV ads.

The 'art' in AI
AI at the heart of the advertising landscape's evolution. Designed to unite visionaries, innovators, and brand growth experts, this session taps into the expanding creative possibilities for marketers through the latest advances in AI. Together, we will explore how AI is already transforming the way brands tell stories today and how it will continue to shape the future of our field.

The bold and the curious: Transform how you find new space
Creativity helps you break out of the tired, predictable cycles. Take a hard look at your brand, your market, and your audience, and ask, "How can we do this differently?" Curiosity is the catalyst for innovation. It keeps brands from stagnating. Find out how brands identify untapped new space, take calculated risks, and build stronger meaningful different connections with consumers. Join us to transform your approach to innovation and brand growth.

Connected ideas: New rules for creative brand building in the creator economy
This immersive 3 course lunch & learn session offers a new playbook for brand building success in the connected age where ideas need to work like Velcro, connecting with culture across a fragmented media landscape fuelled by creators and micro formats.

Featuring world-exclusive preview of new learnings from Kantar BrandZ, Creator agency Whalar and Oxford Saïd Business School - plus a CMO panel - discover:

• The 5 catalysts to making high-performing connected brand-building ideas
• How to use creators & social effectively to build brand predisposition, not just engagement
• The executional elements to flex – and keep consistent - across channels
• The channel synergies that enable a brand idea to flow & grow most powerfully

Creativity is business
What makes a campaign stand out? For the fourth year, Kantar is partnering with the AACC and Media Figaro on the “Creativity is Business” initiative. Brand managers and creative directors will share insights into the performance of 10 campaigns created by French agencies and nominated for Cannes Lions. We introduce “Creativity for Change”, evaluating French campaigns nominated for various awards, aiming to inspire changes in consumer behavior that are more respectful of the planet and society. PRESENTATION IN FRENCH.

Measuring what matters: How can marketing dashboards drive positive impact and profit?
The greatest barrier to making marketing a true driver for sustainability? Knowing what to measure. Without the right KPIs, even the best intentions fail to drive real impact.

In this session, we’ll dive into how to design marketing dashboards that influence behavior and guide decisions across every level of an organisation—translating sustainability goals into measurable action. This session is part of the UN Global Compact CMO program Cannes Lions Roadshow, created to equip marketing leaders with the frameworks, insights, and skills needed to accelerate sustainable transformation across the industry.

‘Made in Germany’ is no longer enough. How creativity fuels brand growth
Join us on stage alongside one of Germany’s greatest brands as we explore how creativity fuels long-term brand growth. We’ll uncover the role of creative excellence in building iconic, enduring brands - and why it’s a key driver of sustainable success in today’s evolving market.

Cracking creative effectiveness in the world’s most misunderstood market
Africa isn’t a country; it’s 54 nations, 1.4 billion people, and countless cultures, truths, and stories waiting to be told. And it’s changing faster than the rest of the world. Join Kantar at Cannes Lions for an unfiltered look at how brands can break through the noise in one of the world’s fastest-evolving advertising landscapes.

AI: Finding the ROI
AI is moving beyond the hype phase.We have an opportunity to increase end-to-end brand performance that can hit the bottom line. Join us for a thought-provoking collaborative roundtable, aimed at putting AI and consumer needs at the forefront of our ROI conversation. Get ready to be inspired and empowered with the latest insights from our North American team.

The future of multi-channel campaign measurement is here
From real-time exposure to measurable impact, unlock the full potential of your multi-channel campaigns. In this session we'll redefine the way you monitor and optimise your media campaigns.