Shape your brand future at Cannes Lions 2024

Kantar US kick-off dinner
Kantar is kicking off Cannes with our annual “No Agenda” dinner. Each year, we gather our incredible community to ease into the craziness of Cannes, the classic French way. This event is limited in capacity so RSVP to confirm your seat!

Sustainability storytelling to change the world lunch
Learn how to embed sustainability into marketing narratives to drive positive change. Join Kantar's Sustainable Transformation Practice, The World Federation of Advertisers and guest speakers for an enlightening discussion on creative solutions propelling sustainable change.

Nordics kick-off reception
Join us to get going with the week in Cannes! In this session, co-hosted with Marketing Finland and Sveriges Annonsörer, we explore what makes award winning advertising so effective in the Nordic region. In addition to best-in-class creative effectiveness case studies, we will hear how leading Nordic brands are set to operate in this modern AI-powered era of marketing.

Intersectional inclusion for brand growth breakfast
Join us for an extra special breakfast session with Kantar’s partners from GLAAD, Understood, and surprise guests. Together, we will share the latest research on how brands can be a force for good and a force for growth while celebrating the marketing campaigns that are already making a difference in 2024.

What makes funny, funny lunch
This special session of ‘The Works’ with Marketing Week & The Advertising Association features Tik Tok comedian Rob Mayhew, McCann’s Effies Grand winner Jamie Peate, VCCP’s Chief Strategy Officer Clare Hutchinson, Kantar MD Dom Boyd and Marketing Week editor Russell Parsons , to reveal why is humour so important to making most memorable campaigns, what makes funny, funny – and our thoughts on Cannes new humour category.

Creativity is business
For the third year, Kantar is partnering with the AACC and Media Figaro on the “Creativity is Business” initiative, to exclusively share the performance of 10 campaigns created by French agencies and nominated for Cannes Lions. Brand managers and creative directors will comment on these performances. This year the program is enriched with a second initiative, “Creativity for Change”, which will test the French campaigns nominated in different prizes, whose objective is to induce changes in consumer behavior, more respectful of the planet and of the society. The presentation will be in French.

Made in Germany: Uncovering Quadratisch Praktisch Advertising
Uncover the essence of German advertising at our exclusive lunch session. Explore the distinct traits of German advertising and gain insights for effective campaigns in the German market. Learn best practices from our Kantar Creative Effectiveness Database, empowering marketers with actionable strategies.

Exclusive Blueprint for Brand Growth Happy Hour
A walk-through of Kantar's new point of view about how brands grow and its practical applications, featuring our new analysis of billions of attitudinal and behavioural datapoints. Led by Jane Ostler, our global EVP of Thought Leadership, and Mark Visser, Head of Consulting, this session will be a roundtable discussion for senior clients.

The art and science of creative effectiveness in the Middle East
The Middle East consumer is changing. Join experts and local brands to understand the new mind set and how to create meaningful connections with breakthrough advertising in this exclusive breakfast.

Sustainable Luxury: How luxury brands fuse sustainability with desire
Story telling vs Story doing, how can luxury brands communicate their sustainable development engagements while creating desire? Dilyara Abdulkayumova, Global Sustainability Brand Purpose Manager, Pernod Ricard will be a speaker at our round-table discussion. We will share Kantar insights from our attitudinal and behavioral databases to initiate debates between Luxury experts, brand managers and communications campaign directors.