Sustainable transformation for your brand
In an era of disruption, brands face an imperative to move from ambition to action on sustainability.
We’d love to partner with you on your sustainability journey and unleash purpose-led profit for your brand.
Just launched, the 2023 edition of Kantar’s Sustainability Sector Index report empowers you to build the foundation of your brand's sustainability strategy and activation plan in a consumer-relevant way – by identifying what really matters to consumers, how they perceive your sector and what they expect and need from you.
99% of consumers in Middle East & Africa want to live a more sustainable life, but they need brands to help them do it, which constitutes a massive commercial opportunity.
You can purchase reports and packages at a country, regional or global level. In the Middle East & Africa there are 9 markets to choose from – Egypt, Ghana, Kenya, Nigeria, Saudi Arabia, Senegal, South Africa, Tanzania and UAE – or you can purchase an SSA, MENA or MEA regional report.
You can also include a workshop with your report package, which consists of a presentation to your team and a working session to create a roadmap from your macro sustainability commitments to a meaningfully different brand strategy. The workshop will help you sense-check your corporate ESG strategy against consumer expectations and needs, initiate your next steps of brand strategy development and activation, and identify any knowledge gaps necessary to maximise the sustainability opportunity.
Our Sustainability Sector Index provides insights into evolving consumer attitudes to sustainability in 38 sectors, across 9 markets in the Middle East and Africa and is based on more than 6,000 interviews.
To unlock the commercial opportunity of sustainability for your sector and brand, reach out to Astrid Ricketts or Tamara Ojeaga for more information, or chat to your Kantar contact.
Watch the MEA Sustainability Sector Index 2023 launch here.
Download the launch deck and report overview by completing the form.
The following 38 sectors are covered in the Sustainability Sector Index
| Beer and alcoholic beverages | Alcohol | Households utilities (e.g. electricity / water / gas etc) |
Other | |
| Financial services, banking, and insurance |
Financial Services | Luxury products (e.g. haute couture, luxury cars, boats, luxury jewellery) |
Other | |
| NEW Baby food | Food & Beverages | Motor vehicles and related products/ services (e.g. cars, motorbikes, etc) |
Other | |
| Chocolate and sweets | Food & Beverages | Pet food | Other | |
| Coffee and tea | Food & Beverages | NEW Baby products (e.g. diapers etc) |
Personal Care | |
| Fast food / casual restaurants | Food & Beverages | NEW Cosmetics (e.g. make-up etc) |
Personal Care | |
| NEW Flavoured beverages (e.g. soft drinks, juices etc) |
Food & Beverages | NEW Hygiene products (e.g. adult diapers, toilet paper etc) |
Personal Care | |
| NEW Fresh fruit and vegetables | Food & Beverages | Personal care (e.g. toothpaste, soap etc) |
Personal Care | |
| Meat product | Food & Beverages | Online shopping sites (e.g. Amazon, eBay) |
Retail | |
| Milk & dairy products | Food & Beverages | Retailers of electronics and electrical appliances | Retail | |
| Packaged biscuits, chips and snacks | Food & Beverages | Supermarkets / hypermarkets / department stores |
Retail | |
| NEW Packaged water (e.g. still, sparkling) |
Food & Beverages | Appliances (e.g. TVs, fridges, vacuum cleaners, hairdryers, room heaters etc) |
Tech, Media | |
| Healthcare / pharmaceutical products / medicine or medical supplies | Health | NEW Electronic devices (e.g. computers, laptops, phones etc) |
Tech, Media | |
| Cleaning products | Household cleaning | NEW In-home entertainment (e.g. TV, music streaming, voice assistants, video games etc) |
Tech, Media | |
| Laundry detergents / soaps / tablets | Household cleaning | Online technology / social media (e.g. Google, Microsoft, Facebook etc) |
Tech, Media | |
| Oil and gas (including petrol / diesel) |
Oil and Gas | Telecom service providers (fixed line, internet, mobile) |
Tech, Media | |
| Clothing and shoes | Other | Tobacco or manufactured cigarettes, vaping, electronic cigarettes (e-cigs) |
Tobacco | |
| Fashion | Other | NEW Airlines | Travel | |
| Furniture / home furnishing | Other | Travel and hospitality (e.g. travel, hotels, B&B etc) |
Travel |
Chat to Astrid Ricketts or Tamara Ojeaga from our Sustainable Transformation Practice in the MEA region to find out how we can answer your questions and help you understand consumers and inspire growth for your brand.
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Astrid Ricketts |
Tamara Ojeaga |